Empowering law enforcement agencies predict and prevent crime by using simple, data-driven insights from social media.
An intuitive, data-driven SaaS tool for law enforcement, revolutionizing crime forecasting with seamless social media analysis.
B2B Social Media Analyzer
My Role
User Experience Designer
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Analyzed client requirements and problem statement.
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Conducted market research and competitor analysis.
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Facilitated design workshops to generate ideas.
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Led design sprints for efficient execution.
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Collaborated with a team of engineers, PM's as the sole designer.
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Developed a design system for consistency.
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Created prototypes for user flow visualization.
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Ensured proper design implementation with the engineering team.
Client Needs Analysis
Problem Statement
1. Slow Analysis
Law enforcement struggles with delayed social media analysis.
2. Risk of Harm
Delays can lead to preventable injuries and fatalities.
3. Need for Speed
A real-time tool is essential for prompt action.
Design plan context
I chose Twitter for the MVP due to its accessible public sentiment data, allowing for a cost-effective launch.
Information Gathering
I did focus group discussions to deeply understand user's side
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Sentiment analysis is crucial for detecting public mood shifts that may signal unrest or crime.
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Twitter, Facebook, and Instagram are the most valuable platforms due to high engagement and real-time updates.
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Transparency and accountability in monitoring require regular audits and oversight.
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Continuous staff training is essential to keep up with evolving social media trends and technologies.
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Real-time alerts and a strong communication system are critical for swift action.
Competitive Analysis
To understand existing solutions, I analyzed Hootsuite, Sprout Social, Buffer, and Brandwatch, assessing their strengths and weaknesses.
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Basic sentiment analysis tools
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Suitable for general regional targeting only
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No free version; starts with a standard plan
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Limited team management features compared to Hootsuite and Sprout Social
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Basic sentiment, trend, and influencer analysis
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Limited location-based features
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Premium pricing, mainly targeted at enterprises and large businesses
User Persona
I created user personas at this stage to keep users at the core of my design process, ensuring feature development stays aligned with their needs.
Customer Journey Map
I created a customer journey map to visualize user experience, identify pain points, and uncover improvement opportunities.
Discovering the Application
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Learns about Socio through social media
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Visits the Socio website and reviews subscription plans
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Subscribes to Socio for efficient use of the tool and accesses the dashboard
Setting Up Application
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Logs in and explores the application settings
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Adds pages, keywords, and sets a start and end date for the search
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Waits for processing to complete; results appear on the homepage under specific domains for easy search
Predictive Insights and Actions
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Receives predictive analytics indicating increased negative sentiment and potential disruptions
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Cross-references data with location-based insights to pinpoint hotspots
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Communicates with the team to prepare for possible incidents
Monitoring Public Sentiment
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Monitors social media platforms as a major public event approaches
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Observes sentiment analysis, trends, and insights in a customizable dashboard
Preventing Potential Threats
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Continues monitoring Socio for updates on the day of the event
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Law enforcement intervenes swiftly at key locations based on early warnings
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Continues using Socio for monitoring future events and threats
Low Fidelity wireframe, Testing, Design Adjustments
Test, Fail, Re-design
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Created paper mockups and pencil sketches to map out key features.
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Conducted rigorous testing using predictive user stories.
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Gathered user feedback to refine and adjust designs.
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Iterated quickly to ensure usability and intuitive navigation.
Final Design
MVP: The First Iteration
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Domain Cards: Quick visual recognition.
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Page Arrangement: Intuitive, clutter-free navigation.
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Sentiment Indicators: Instantly spot trends.
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View All: Full domain access.
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CTA Buttons: Easy page management.
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Search Bar: Instant page search.
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Dashboard Navigation: One-click access.
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Quick Access: Manage personal info easily.
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Profile Details: View email & other info.
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Easy Updates: Modify settings instantly.
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Secure Logout: One-click sign-out.
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Simple Input: Enter page & domain name easily.
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Flexible Domains: Select or add a new domain instantly.
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Keyword Search: Define keywords for precise data retrieval.
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Date Filtering: Set a date range for focused analysis.
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One-Click Processing: Start data processing & auto-add to the list.
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User-Friendly Layout: Quick access & easy navigation.
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Clear Status Labels: Understand page status (e.g., "In Progress," "Completed").
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Color-Coded Indicators: Visually intuitive status recognition.
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Filter Options: Sort pages by status for efficient searching.
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Confirmation Prompt: Verifies the user’s intent before deletion.
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Prevents Accidental Deletion: Reduces risk of unintentional data loss.
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Clear Message: Ensures users understand the action they are about to take.
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Easy Action: Simple options to confirm or cancel the deletion.
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Neat Graph Arrangement: Information is presented clearly for easy analysis.
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Graphical Representation: Familiar format for better user comprehension.
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Sentiment Graph with Color Coding: Distinguishes positive/negative sentiment with color for clarity.
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Sentiment Filters: Allows filtering by most liked, retweeted, and recent tweets.
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Tweet Count Display: Immediate visibility of tweet count for quick insights.
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Location Graphs with Percentages: Shows active locations with percentage breakdown for clear understanding.
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Trending Topics List: Clickable topics that refresh the entire dashboard for real-time insights.
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Download & Share Options: Easily accessible for quick data export and sharing.
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Left Panel with Filters and Controls
Easy access to filters and controls for quick customization of the displayed data.
Design System
Created a design system with reusable components to ensure consistency, efficiency, and an intuitive user experience across the platform.
Design Workflow & Collaboration
Streamlining Design Processes for Smooth Collaboration
Business Impact
Building Smarter Tools for Law Enforcement
My Learning
Building Smarter Tools for Law Enforcement
1) Understanding User Needs – Conducted multiple meetings with the state police department and cyber cell to deeply understand their workflows, challenges, and requirements. 2) Design System for Consistency – Established a structured design system to ensure uniformity and efficiency across the platform. 3) Regular Collaboration – Held daily standups with the engineering team to review design implementation and ensure accurate execution. 4) User-Centric Approach – Conducted design sprints, prototyping, and usability testing to identify flaws early and iterate quickly. 5) Maintaining Design Workflow – Spent time with the cyber cell to analyze their patterns and optimize the interface for their needs.
Faster Response to Online Threats
Cut response time to critical events by 80%, reducing it from 5 hours to 1 hour.
Proactive Event Detection
Flagged 10 potential high-risk incidents within the first month, enabling timely intervention.
Working on Socio reinforced the importance of clear communication and precision in design, especially in law enforcement projects. Every decision had to align with legal constraints, ensuring compliance while maintaining usability. Regular discussions with stakeholders helped prevent misinterpretations that could lead to serious consequences. I learned that collaboration, transparency, and constant iteration are key to building a system that law enforcement can trust and rely on.
